Search results for "Strategic goal"

Airport Charges Policy as a Tool for Achieving Competitive Advantage in the Aviation Market

2020

Air transportation plays an important socio-economic role, and an airport, as part of the transportation system, is a significant component of the national infrastructure. The airport is not just a provider of aviation services, whose activities are regulated by the state, but is a self-sustainable commercial complex with its own business goals and development strategy aimed at the growth and economic efficiency of operations. Strengthening its position in the Nordic region is the strategic goal of Riga International Airport. Competitive advantage in airport charges policy should contribute to the accomplishment of this strategic goal - Riga Airport should be the first choice for airport tr…

Innovative competitive advantage determination model

2014

Relationship marketing management: Its importance in private label extension

2014

article Trust Commitment Experience Loyalty Relationship marketing aims to generate long-term profitable relationships between partners. In the context of the convenience goods market, the present study considers private labels in traditional categories as a tool to develop effective relationships. The main contribution of the study is the use of the relationship approach to explain private label loyalty and the success of store brand extension strategies. Drawing upon a sample of 434 individual and using EQS software, this study shows that customer experience, satisfaction, trust, and commit- ment to private labels play an important role in customer loyalty toward private labels in conveni…